Gymboree

Gymboree

Throughout it’s 43 years of existance Gymboree went through some rebranding as the company expanded and through time Gymboree decided that they would aim to market themselves as a destination for children’s clothing that provided children with trendy fashionable clothing. Most parents did not receive this change well as many found the clothing to be inappropriate for their children. With all this in mind and with the news that Gymboree would be closing its stores I decided to conduct a rebranding study of Gymboree.

This was the old logo being used by Gymboree.

Project Rebrand

Introduction to the rebranding project for the client and team to understand.

Logo Redesign

Logo redesign concepts + sketches

Project Rebrand

Logo redesign drafts

Logo redesign and new brand copy created

Brand Guidelines

New logo, logo lockups and copy created

Gymboree Tote Bag

A reusable tote bag design created with the new branding items including the different logo lockups. Introducing fun and unique tote bags for their customers to use that will aid in the differentiating the brand and a new look into the brand’s fresh redesign.

New Bag Designs

A new shopping bag created using the new logo and implementing the new redesign vision of creatining a fresh, fun, and unique shopping experience for their customers with the help of the brand redesign

New Storefront Mockup

A new storefront mockup created with the new store implementation. The mockup displays what the daytime version of store.

Nightime Storefront Mockup

A new storefront mockup created with the new store implementation. The mockup displays what the nightime version of store.