A special interest of mine has always been the deciphering of human interactions and engagement. As a result, I have found myself drawn to the exploration of UX/UI, and am often attempting to make a conscious effort to be an analytical user. For example, a common thing I find across many websites is the use of color as a “dark pattern” in UX. Many companies use their understanding of human impulse and how our brains process color to trick users into selecting the wrong options when the user is engaging in the process of cancelling a subscription or when they are attempting to unsubscribe. These companies and websites oftentimes create certain button selections to be displayed as the bright color option instead of using a more muted color as a selection for the user to remain subscribed to or enrolled in a service. These companies understand that often times users will not always be fully paying attention to what the text might be saying, will typically process color first, and might select the bright color button option under the belief that they are selecting an option that will align with their intention of unsubscribing. This is one of the many ways that companies and developers use “dark patterns” as a form of deception and as a way to tap into their understanding of the human psyche against their users. I do believe there are benefits to using our knowledge and understanding of psychology as a means for design, but I would not coin the term “dark pattern” if this understanding is being used in a positive and ethical way. For example, using design to create a better experience for those with different physical abilities and as a tool that facilitates engagement with users that struggle with the everchanging interfaces that come with the development of technology. All in all, I am a believer in placing ethics and empathy at the forefront of creation so as to create a more harmonious society that does not dismiss the importance of maintaining morals that center humanity, the wellbeing of others and the planet over profit
